Life often gives us horrible choices. In these situations, all options seem bad no matter what we decide. When faced with these decisions, we usually say we must choose between “the lesser of evils.” Something about this saying has always made me uneasy. I mean, isn’t choosing a lesser evil still choosing evil?   Like many things in life, how we view a choice depends on how it is framed.  In sales, there is a technique called the “assumed close.” This is where the salesman gives you a choice related to the next step in the sales process while glossing over or assuming that you already said yes.  For example,…